At long last, Google Now will support third-party apps. That means that in addition to serving you helpful information like when your next appointment is and how long it'll take you to get to the airport, Google's predictive search app will now push data from third-party apps too. The list for supported third-party apps at launch is long -- almost 40 at current count -- and include notable apps such as Airbnb, Lyft, The Guardian and Pandora. The idea here is if you already have these apps on your phone, info from those will be pushed to cards in Google Now. So for example, Pandora will offer recommendations to you on your commute, or Airbnb will remind you of the place that you were searching for and ask you if you want to book it. It'll also work in concert with contextual information from the phone, so if you've just arrived at the airport, Lyft might ask you if you want a ride.