Latest in Apple

Image credit:

Ex-GM CEO has unsolicited advice for Apple and the auto industry

30 Shares
Share
Tweet
Share

Sponsored Links

In the bid to produce the hottest take on Apple's rumored automotive project, former CEO of General Motors Dan Akerson has submitted himself for the "telling people why Apple can't do it" award. In an interview with Bloomberg, Akerson pointed out that the car industry is "harder than people realize", with low margins and tough safety regulations. Of course, as many have pointed out, this hill is littered with the remains of execs who have said what things Apple can't do or dominate, like phones (Ed Colligan, Palm; Jim Balsillie, RIM; Steve Ballmer, Microsoft) and we know how that story went.

Of course, rumors about Apple's entry into the TV business have persisted for years despite similar concerns from entrenched executives about how realistic Apple's proposals are, so it could go either way. Akerson -- who exited the leader's chair at GM just in time to avoid last year's ignition switch recall scandal -- also has advice for the auto industry, suggesting he "would've signed it over" to Apple.

"It" is everything in the car's infotainment system, which Apple and Google are both trying to take control of, even as many auto manufacturers have been slow to open their systems to other companies. In the retired executive's view, Apple has no idea what it's doing in terms of "hard-core manufacturing" despite producing millions of glass-and-aluminum slabs every year. As such, we're sure the folks in Cupertino will have him on speed dial if the "Titan" EV project becomes anything more than just vapor, and that current execs in Detroit are looking for more information on implementation of CarPlay or Android Auto.

[Image credit: Bloomberg via Getty Images]

Via: Autoblog
Source: Bloomberg
Coverage: AutoNews, The Verge, CNET
In this article: apple, car, DanAkerson, ev, GM, rumor, titan
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
30 Shares
Share
Tweet
Share

Popular on Engadget

Lyft buys a startup that runs ads on top of ridesharing cars

Lyft buys a startup that runs ads on top of ridesharing cars

View
'Game of Thrones' duo will co-produce a Netflix series with Sandra Oh

'Game of Thrones' duo will co-produce a Netflix series with Sandra Oh

View
Flat Earth advocate dies after homemade rocket crashes

Flat Earth advocate dies after homemade rocket crashes

View
The best GPS trackers for cats and dogs

The best GPS trackers for cats and dogs

View
After Math: The rule of threes

After Math: The rule of threes

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr