Bitcoin's journey on the road to legitimacy has just taken a step backwards with the news that the Bitcoin Bowl is no more. The event was a tie-up between Bitcoin payment processor BitPay and ESPN to re-brand NCAA post-season game the St. Petersburg Bowl as the Bitcoin Bowl. According to CoinDesk, the three-year agreement between the pair was torn up by mutual consent, and no-one's saying anything beyond that. Earlier this year, CoinDesk reported that the reaction to the Bitcoin Bowl by participating retailers was lukewarm, which might have been one of the reasons behind the move. Fortune, meanwhile, believes that the dwindling value of the currency is hurting BitPay and it may not be long for this world.