Latest in Disney

Image credit:

Disney is pouring $250 million into a fantasy sports site

61 Shares
Share
Tweet
Share
Save

Sponsored Links

Disney apparently doesn't think it's enough to offer sports coverage through ESPN... it wants to fuel your fantasy leagues, too. Wall Street Journal sources report that the House that Walt Built is investing $250 million into DraftKings, a fantasy sports website that lets you play for real cash. The deal is believed to be all about complementing ESPN's various platforms with ads and services that are both relevant and, of course, profitable. DraftKings is expected to spend $500 million on ESPN ads in the "coming years" -- that's a lot of money to reap from friendly rivalries and office pools. The pact wouldn't completely lock out competitors like the Comcast-backed FanDuel, but they'd undoubtedly be left reeling by losing exposure on one of the largest sports networks.

[Image credit: Christian Petersen/Getty Images]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
61 Shares
Share
Tweet
Share
Save

Popular on Engadget

The best consoles, games and accessories for students

The best consoles, games and accessories for students

View
The 'Breaking Bad' movie comes to Netflix on October 11th

The 'Breaking Bad' movie comes to Netflix on October 11th

View
For Disney, it's all about 'quality over quantity' with Disney+

For Disney, it's all about 'quality over quantity' with Disney+

View
Papercraft-inspired math turns any sheet into any shape

Papercraft-inspired math turns any sheet into any shape

View
DICE cancels 'Battlefield V' close combat mode to help its focus

DICE cancels 'Battlefield V' close combat mode to help its focus

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr