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Google launches family-friendly app program for developers

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In case you're worried about your kid getting a hold of the upcoming copy of Mortal Kombat X for Android, well, don't be. That's because Google is finally launching a family-friendly version of its Play Store in a few weeks. To fill the upcoming section, it's inviting developers to join its Designed for Families program and submit apps designed to meet its idea of "family-focused experiences." Rules for the new section include: apps need to be rated ESRB Everyone or Everyone 10+, in-app adds need to comply with laws concerning advertising to children and no violent content for kids under 13. Google's pretty serious about making this a safe haven for kids which means some current apps geared towards children will have to be retooled before being accepted to the program.

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