Latest in Football

Image credit:

NFL teams with Yahoo for first free Internet live-stream of regular-season game

Variety
06.03.15
37 Shares
Share
Tweet
Share
Save

Sponsored Links

The National Football League inked a deal with Yahoo to be the league's exclusive partner to deliver the first-ever live stream of a regular-season NFL game — for free over the Internet — to users worldwide.

Under the pact, Yahoo will provide live streaming video of the NFL's International Series game in London on Sunday, Oct. 25, 2015, between the Buffalo Bills and Jacksonville Jaguars. The Internet-media company will offer the game on multiple properties and devices, including Yahoo, Yahoo Sports, Yahoo Screen and Tumblr, which collectively reach about 1 billion users per month.

The London matchup has lower value for TV networks, given that it will air starting at 9:30 a.m. ET. Still, the move marks a new step for the NFL in finding digital distribution partners for its most-valuable content — live games.

The NFL has, through broadcasting partners including NBC and Fox, offered the Super Bowl free to Internet users in the U.S. But the Yahoo pact is the first regular-season game to be available to a national audience on a digital platform.

"Through this partnership with Yahoo — one of the world's most recognizable digital brands — we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape," NFL commissioner Roger Goodell said in a statement.

Yahoo CEO Marissa Mayer added, "We're thrilled that the NFL has chosen Yahoo for this historic opportunity. It marks a significant change in the way users can access this amazing content."

Meanwhile, the NFL will make the Bills-Jaguars game available in the teams' local markets via CBS affiliates, televising it in Buffalo on WIVB-TV and in Jacksonville, Fla., on WTEV-TV.

Engadget’s parent company, Verizon, now owns Yahoo. Engadget remains editorially independent.

In this article: football, nfl, partner, syndicated, variety, yahoo
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
37 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Amazon Prime perks now include mobile game add-ons

Amazon Prime perks now include mobile game add-ons

View
Yamaha updates its THR desktop guitar amps for the first time in years

Yamaha updates its THR desktop guitar amps for the first time in years

View
Facebook’s latest AI experiment helps you pick what to wear

Facebook’s latest AI experiment helps you pick what to wear

View
iFixit's iPhone 11 Pro Max teardown investigates charging rumors

iFixit's iPhone 11 Pro Max teardown investigates charging rumors

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr