Apple really wants its users to be shopaholics. The tech giant first introduced Apple Pay and made life easier for iPhone 6 and Apple Watch users in the US last fall. Despite the initial skepticism from retailers, the contactless payment service has been gaining momentum. Jennifer Bailey, VP of Apple Pay, announced at WWDC today that the service would soon be available at 1 million locations across the country. In its quest to become ubiquitous in the retail world, the company also announced a Square Reader that will be Apple Pay-compatible. Square's wireless reader will make it possible for any business with a tablet or smartphone to accept Apple Pay. So when the reader goes live later this year, the service will become accessible virtually everywhere -- think local bakeries and farmers markets.