Sometimes launching a product on Etsy involves more than just reclaiming some wood or hoarding mason jars and burlap. Occasionally you need capital for new tools, expansion or hiring new employees. To help the sellers that are aiming higher than just putting a bird on something, Etsy is launching Fund on Etsy, a crowdfunding pilot program. The program is meant to help current sellers expand their Etsy businesses. It's a bit like Kickstarter but within the Etsy ecosystem. The pilot began today in the United States with a few campaigns already live on the site. It will run until August 16 and at that point the company will look at seller and buyer feedback to determine what its next steps should be.