Latest in Advertising

Image credit:

Targeted, interactive ads are coming to the Roku platform

113 Shares
Share
Tweet
Share
Save

Sponsored Links

Roku and advertising firm Innovid have joined forces to make advertisements on the company's streaming set-top boxes both more accurate and more entertaining. The new ad format will reportedly allow viewers to do things like play games (using the Roku remote), browse a retailer's stock and current sales, or even watch extended videos should they wish. Unfortunately, skipping the ads entirely doesn't appear to be an available option just yet. CBS, VEVO and Crackle have already signed on for the new service. Roku and Innovid actually began implementing this new system just over a month ago, however, it's only now going live. This news follows a pair of recent announcements from Roku that both Showtime and Nickelodeon are being made available to its users as well. What's more, the Innovid pairing will also allow advertisers to better target their desired audiences based on the user's location.

Via: TechCrunch
Source: Brightroll
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
113 Shares
Share
Tweet
Share
Save

Popular on Engadget

Epic makes 10,000 lifelike photogrammetry assets free for Unreal Engine

Epic makes 10,000 lifelike photogrammetry assets free for Unreal Engine

View
Apple TV+'s head of scripted and unscripted shows has left the company

Apple TV+'s head of scripted and unscripted shows has left the company

View
Snap Spectacles 3 review: A better, more sophisticated novelty

Snap Spectacles 3 review: A better, more sophisticated novelty

View
Disney+ has arrived, here's everything you need to know

Disney+ has arrived, here's everything you need to know

View
Disney+ gets every 'Star Wars' movie in 4K, Dolby Vision and Atmos

Disney+ gets every 'Star Wars' movie in 4K, Dolby Vision and Atmos

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr