Latest in Alphabet

Image credit:

Google reveals Alphabet, but BMW already owns that trademark

159 Shares
Share
Tweet
Share
Save

Sponsored Links

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared 5 percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times.

BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports.

As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry -- except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports.

[Image credit: Associated Press]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
159 Shares
Share
Tweet
Share
Save

Popular on Engadget

The 2019 Engadget Holiday Gift Guide

The 2019 Engadget Holiday Gift Guide

View
Intel unveils its first chips built for AI in the cloud

Intel unveils its first chips built for AI in the cloud

View
Disney+ cuts off 'Simpsons' jokes with widescreen episodes

Disney+ cuts off 'Simpsons' jokes with widescreen episodes

View
Apple may reveal its 16-inch MacBook Pro tomorrow

Apple may reveal its 16-inch MacBook Pro tomorrow

View
Elon Musk: Berlin 'gigafactory' will build Teslas starting with the Model Y

Elon Musk: Berlin 'gigafactory' will build Teslas starting with the Model Y

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr