Do you recall the early days of the Apple TV, when you could expect to pay over $100 to put an Apple-powered media hub in your living room? They might come roaring back. Sources for 9to5Mac claim that the next Apple TV should cost between $149 to $199 (the final price is still up in the air) when it ships, which is reportedly sometime in October. That's still less than the original cost when it was new, but you could be in for sticker shock if you were expecting Apple to keep the price to $99 or less. It could make the Fire TV and Roku 3 look like relative bargains, depending on how attached you are to Apple's ecosystem.