Designed by the Wena team and manufactured by Citizen, the simple and chronograph watch faces play second fiddle to the band. That's where all the tech lies, with the strap housing an NFC chip (supporting the Japanese FeliCa standard) for mobile payments and such, a pedometer for basic activity tracking and a clasp that vibrates and lights up when notifications hit your smartphone.
It's an unashamedly pared-down approach to the smartwatch: one that crams a few key functions into the form factor of a regular, metal dress watch. It's surprising that luxury horologists haven't gone down the same road, marrying their traditional designs with bands that add a few smart features.
For now, the project is still in its early stages. The watches are good-looking prototypes, but the iOS "app" is basically a collection of mock-up screenshots at this point. The Wena team hopes to launch the not-so-smart smartwatch in Japan sometime next year, before thinking about international availability (and Android compatibility) when that milestone's been crossed.
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