When Samsung announced the newest edition of its mobile virtual reality headset Gear VR, created in partnership with Oculus, it was less about hardware innovation and more of a statement: VR is consumer-ready. Yes, the headset's overall weight has been significantly reduced and its touchpad's been redesigned for easier access. But it's the combination of its $99 price point, range of compatible (and current) Samsung smartphones and multimedia content like Netflix that could finally usher this new medium into households everywhere. "Virtual reality that's accessible to consumers is still very young and so it was all about developing the ecosystem," said Jim Willson, director of immersive products and VR at Samsung, of GearVR's watershed moment. "We had to make sure there was enough content, both in terms of video content ... and on the gaming side."