Latest in Amazon

Image credit:

Amazon brings grocery deliveries to the UK via Birmingham

Matt Brian, @m4tt
09.30.15
Share
Tweet
Share
Save

Sponsored Links

While we've known for a while that Amazon is looking to bring something similar to its "Fresh" grocery delivery service to the UK, details regarding its launch plans have been scarce -- at least until this week. Retail Week reports that the company has quiet begun offering around 50 chilled products to selected customers in Birmingham in what appears to be a small test ahead of a nationwide rollout. Amazon introduced its same-day service in the US last year and it was believed London would play host as its first UK region. It won't be long until customers can arrange deliveries in the capital, however, as the retailer has earmarked the city for its next expansion in the coming weeks.

In order to compete with the likes of Ocado, Tesco and Sainsbury's, Amazon has leased a 257,855 sq ft warehouse in Leicestershire and an even bigger 304,751 sq ft site to host its London operation. Customers are able to schedule a delivery via the Prime Now app, which launched in Birmingham in early August, and have chilled or frozen products (as well as other household items) delivered within an hour. Retail Week suggests that if everything goes to plan, AmazonFresh will fully launch "in February or March" next year, putting traditional supermarkets on immediate notice.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Three Mile Island's infamous nuclear plant shuts down after 45 years

Three Mile Island's infamous nuclear plant shuts down after 45 years

View
Samsung asks users to be extra careful with the Galaxy Fold

Samsung asks users to be extra careful with the Galaxy Fold

View
Uber sues NYC over vehicle caps

Uber sues NYC over vehicle caps

View
Australia will help NASA go to the Moon and Mars

Australia will help NASA go to the Moon and Mars

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr