Cupertino is set on improving its voice technology and virtual assistant, and is reportedly doing so by acquiring a UK-based startup that specializes in just that. Financial Times reports that Apple acquired VocalIQ, a company that builds virtual assistants using machine learning tech. One can easily surmise that Tim Cook & Co. were interested in VocalIQ's smarts to further boost Siri, but Apple may also be interested in help with either of its automotive efforts. GM was reportedly working on a system with VocalIQ that would learn a driver's intentions and vocabulary over time, taking cues that are more intuitive. With Apple having both CarPlay and Project Titan on the table, the company's plans could be focused solely on the driver's seat. That being said, we'll have to wait and see how the matters progress, but hopefully we won't have to wait until 2019 to get the details.
We've reached out to Apple for confirmation of the acquisition and will update this post when we hear back.
[Image credit: AP Photo/Paul Sancya]