Latest in Gear

Image credit:

ASUS' mobile devices will ship with built-in ad blocking

The company's in-house web browser will block ads right from the start.
34 Shares
Share
Tweet
Share
Save

Sponsored Links

Ad blocking is now easy to find on just about every device you own, but it's rarely included from the get-go. However, ASUS aims to change that. As of early 2016, all of the company's web-capable mobile devices will ship with AdBlock Plus not only included with the company's proprietary browser, but switched on by default. If you tend to visit sites with intrusive ads, you won't have to lift a finger to get rid of most promos.

The impact on the ad-supported web may be limited. ASUS' browser has 'just' 15 million users versus the hundreds of millions running alternatives, and the policy won't do much if you're the sort who immediately switches to Chrome or Firefox whenever you get a new gadget. Still, it's a watershed moment -- there will soon be many people surfing the web who didn't even realize that they were missing ads.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
34 Shares
Share
Tweet
Share
Save

Popular on Engadget

The best mobile devices for students

The best mobile devices for students

View
OnePlus TV will run ‘optimized’ Android TV software

OnePlus TV will run ‘optimized’ Android TV software

View
China's latest retaliatory tariffs could pose trouble for Tesla

China's latest retaliatory tariffs could pose trouble for Tesla

View
'World's first' solar-powered rail line opens in the UK

'World's first' solar-powered rail line opens in the UK

View
'El Hijo' is a Spaghetti Western stealth game with heart

'El Hijo' is a Spaghetti Western stealth game with heart

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr