Ford's traditional business has revolved around making cars, but it's increasingly seeing itself as a transportation company that just happens to make vehicles. Need proof? Just look at the company's newly unveiled FordPass. The free-to-start service is built to help you get around town, whether or not you own a Ford -- it'll help you find and pay for parking, share cars and (in the future) book ridesharing trips. There's a FordPay virtual wallet that will help you pay for everything, and you'll even have access to free FordGuides (basically, customer service agents) that can help out.