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Louis CK ends his web-only video series

'Horace and Pete' was likely too expensive to run.

Louis CK's success in selling online-only video couldn't last forever, it seems. The comedian has ended his web series Horace and Pete after one 10-episode season, adding the option to buy the whole show for $31 if you haven't already snapped up each episode. He doesn't touch on why it's ending so soon, but it's likelydue to the staggering cost of running the affair -- H&P put him millions of dollars in the hole, and carrying on for another season (especially after dropping the per-episode price to $3) wasn't going to help matters.

It's not necessarily a disaster for Louis, who already said that he'd likely "make [the money] back" by returning to his time-honored stand-up comedy routines. However, this shows that having big names and high production values isn't enough to guarantee success for an internet video project. At the moment, you're still going to need wide distribution (and lots of buzz) to have a hit on your hands.