Now that GameStop has dipped its toes into game publishing, it's ready to jump in with both feet: the retailer has launched GameTrust, its own publishing division. The new wing will initially handle titles from existing partner Insomniac Games (of Ratchet & Clank fame) as well as Frozenbyte (Trine), Ready At Dawn (The Order: 1886) and Tequila Works (Deadlight). As you might guess, this isn't a traditional publishing business. GameStop is taking a hands-off approach to the actual content. Instead, it wants to create "exclusive real estate" online and in physical stores to help people discover indie games that might otherwise get missed.