Latest in Gaming

Image credit: Michael Nagle/Bloomberg via Getty Images

GameStop starts its own game publishing wing

GameTrust will publish titles from multiple smaller studios.
Jon Fingas, @jonfingas
04.18.16 in AV
57 Shares
Share
Tweet
Share

Sponsored Links

Michael Nagle/Bloomberg via Getty Images

Now that GameStop has dipped its toes into game publishing, it's ready to jump in with both feet: the retailer has launched GameTrust, its own publishing division. The new wing will initially handle titles from existing partner Insomniac Games (of Ratchet & Clank fame) as well as Frozenbyte (Trine), Ready At Dawn (The Order: 1886) and Tequila Works (Deadlight). As you might guess, this isn't a traditional publishing business. GameStop is taking a hands-off approach to the actual content. Instead, it wants to create "exclusive real estate" online and in physical stores to help people discover indie games that might otherwise get missed.

And despite GameStop's tendency to protect its retail business at all costs, this will include digital releases on top of old-school discs. It's not clear which distribution platforms GameTrust will reach, but it will produce games for both consoles and PCs, including in VR when relevant.

The move isn't exactly a shocker. GameStop's sales continue to drop as the industry moves toward digital releases -- it knows that it can't rely on physical game sales forever, and it has been diversifying its offerings for years. Becoming a game publisher not only gives GameStop something unique to offer at retail, but helps its bottom line even if players are happy with downloading games at home.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
57 Shares
Share
Tweet
Share

Popular on Engadget

Get $24 off the Nintendo Switch on Amazon

Get $24 off the Nintendo Switch on Amazon

View
Supreme’s burner phone is a hypebeast’s dream

Supreme’s burner phone is a hypebeast’s dream

View
Nintendo Switch sales top 15 million in North America alone

Nintendo Switch sales top 15 million in North America alone

View
Endel's Apple Watch app generates soothing sounds on your wrist

Endel's Apple Watch app generates soothing sounds on your wrist

View
You can report traffic snarls in Google Maps for iOS

You can report traffic snarls in Google Maps for iOS

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr