TalkTalk may've already renamed the video streaming service it acquired from Tesco last summer, but today marks something of a formal relaunch. The TalkTalk TV Store, formerly known as Blinkbox under Tesco's wing, still serves exactly the same purpose. Like Amazon Instant Video, the Sky Store or Wuaki.tv, users can rent or buy movies and TV shows to watch on multiple devices, no subscription required. The most important change today is pricing, with TalkTalk now claiming to be the cheapest place to catch new releases like Star Wars: The Force Awakens. While that's technically true, TalkTalk has simply matched Amazon's pricing, so they share the title together.