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IBM supercomputer helped design a dress it can never wear

IBM teamed up with fashion house Marchesa to create a dress to show off the power of cognitive computing.

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IBM's supercomputer can already knock up a meal, pick out a gift and know if you're feeling a bit depressed. Now, Watson is going to show the world that it can also do a passable job as a fashion designer for Marchesa. IBM teamed up with the New York-based outfitter to produce a "cognitive dress," a data-driven garment that's meant to show off what Watson can do. With the aid of Marchesa's creatives, the machine suggested a color scheme for the outfit, helped narrow down the fabric choices and assisted with the LED lighting scheme. Yes, it's got LEDs embedded into the material, which shall change color depending on Watson's sentiment analysis of social media during the 2016 Met Gala.

These days, it's hard to get that excited by smart clothing that are developed to show off the marriage of fashion and technology. After all, it's not as if we don't see these garments popping up at every trade show and event worth mentioning. Between Nicole Sherzinger's Twitter dress through to Intel's various attempts to marry its chips to the catwalk, it feels as if much of this has already been done. Moreover, it's not as if this sort of product is ever going to be available for people to buy. It doesn't help, either, that Watson didn't even design the dress itself, but Marchesa's team that acted upon its suggestions. By comparison, Adam Selman's mobile payments dress, while a lot less exciting, does at least make a measure of sense for the real world. But, hey, if you like the idea of a supercomputer designing dresses, head over to the Met Gala and check it out

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