After testing a black and white design with a few users, Instagram officially rolled out the look as part of its major redesign today. The idea is that the monochrome interface will put a greater emphasis on your photos and videos. Judging from the screenshots and videos, media does tend to stand out more now on its iOS and Android apps. Additionally, the company has redesigned its app logo with a simple, multi-colored icon that drops the original's skeumorphic design -- it only vaguely looks like a camera. Instagram also updated logos for its other apps, Hyperlapse, Layout and Boomerang, with a similar look.