Latest in Entertainment

Image credit: AP Photo/Paul Sakuma

Snapchat does something useful, lets you buy 'X-Men' tickets

Would you like popcorn with that selfie?
21 Shares
Share
Tweet
Share
Save

Sponsored Links

AP Photo/Paul Sakuma

Although they're sitting out Comic-Con, 20th Century Fox is going big with their Snapchat-based promotions for Friday's release of X-Men: Apocalypse. While users will notice Snapchat's filter lenses are all mutant-themed today, the movie studio has also pulled out another super power: letting users buy tickets directly from Snapchat ads that show up in the Discovery section.

The ads, which show up for users in the U.S. as they flip through Discover tab stories, also allow users to swipe up to jump over to Fandango or MovieTickets.com to buy tickets and put those butts in seats. The ads themselves are a new product that Snapchat has been testing as the platform contemplates shifting to a more ad-friendly, algorithmic content feed. Last month, Snapchat also built some shopping-enabled ads for Lancome and Target that ran alongside content in Cosmopolitan's channel.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
21 Shares
Share
Tweet
Share
Save

Popular on Engadget

The best consoles, games and accessories for students

The best consoles, games and accessories for students

View
Divorce dispute leads to accusation of crime in space

Divorce dispute leads to accusation of crime in space

View
OnePlus 7T might pack a wide-angle camera

OnePlus 7T might pack a wide-angle camera

View
Scientists bioprint living tissue in a matter of seconds

Scientists bioprint living tissue in a matter of seconds

View
CDC identifies a death potentially linked to vaping

CDC identifies a death potentially linked to vaping

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr