Jawbone refutes reports that it will exit the fitness tracker market
The company says last weeks rumors are entirely false.
Last week, a report claiming that Jawbone would halt production on its fitness trackers made the rounds. At the time, Jawbone offered us a "no comment," but today the company has released a full statement noting that it has no plans to exit the market entirely. "Speculation that Jawbone is exiting the wearables business or going out of business altogether is false," the company writes. "Jawbone remains wholly committed to innovating in and building great wearables products. The company has never been more excited about its pipeline of technology and products and looks forward to sharing them when ready."
That doesn't change the fact that it has still been a while since the company released a new device, but it sounds like it at least has things coming up soon. And while it's still possible that the company is stopping production of its older products, Jawbone says it'll be making things to replace them sooner or later. This could all change at the drop of a hat, but for now we shouldn't count Jawbone out of the market that Fitbit and Apple are currently dominating.
It's also worth nothing that the author of last week's report is standing by his story, which stated that while Jawbone is stopping production of its current lineup and selling the inventory to third-party retailers, the company wasn't looking to leave the market entirely.
Jawbone's full statement is below:
Speculation that Jawbone is exiting the wearables business or going out of business altogether is false. This speculation appears to emanate from wrongful insinuations made in a blog post in which the reporter has since posted a "Correction." Unfortunately, other media picked it up before the reporter posted a correction and spread this false information. Jawbone remains wholly committed to innovating in and building great wearables products. The company has never been more excited about its pipeline of technology and products and looks forward to sharing them when ready. We manage our inventory positions according to internal business processes, and strategic product lifecycle objectives. This situation is no different and we will continue to support all of our products in the marketplace.
