Twitter's latest sports streaming deal is for Pac-12 college games

Twitter already has a deal in place with the NFL to stream Thursday Night Football games this fall, and reports indicate that the social network has its eye on even more sports live action. Adding to the slate of streaming agreements, Pac-12 Network announced today that Twitter will host over 150 events during the upcoming 2016-2017 academic year. More specifically, the deal is for content from Pac-12 Plus: "a broadband network" of live coverage produced by the 12 universities that make up the conference.

While the lineup of content is still being sorted out, the Pac-12 says streams will cover events in Olympic sports of soccer, volleyball, gymnastics, baseball, ice hockey, swimming and diving, softball, track and field, wrestling, lacrosse, tennis and water polo. You'll notice that football is absent from that list. No, it's not an Olympic sport, but it is the most popular college athletic action besides basketball -- which also isn't mentioned. Those two sports typically command big money television deals, so it's understandable if Twitter couldn't nab those rights as well.