Snapchat is developing scannable ads

Snapchat users could soon be scanning more than each other's snapcodes. The company is reportedly working on scannable ads that would unlock sponsored content within the app. Like QR codes before them, these machine-readable advertisements can be integrated into stuff like product packaging or movie posters. Upon being scanned, the ads will grant users access to item discounts, sponsored content, and other goodies, while presumably providing Snapchat and its partners valuable marketing data about its users' interests. According to The Information's pair of unnamed sources, these ads should start rolling out sometime this fall.