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The Future of Web Design and Advertising in Popular Mobile Apps

Vincent Sevilla, @easyvince
08.26.16
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I remembered the time when my parents gave me my very first cellphone. It was as big as my palm, as thick as a soapbox, and only had two functions: call and text. Of course I was ecstatic, and immediately told my friends about my new "gadget" and we began sending text messages with one another nonstop. It was a simpler time, back then, and the only innovation I thought cellphones would provide in the future would be better ringtones, probably cute emojis, and better casings, because the outer appearance was everything. Today, however, this particular handheld device has exceeded my expectations and has become one of the most used inventions in the 21st century.

Ever since cellphones where given the ability to access the internet, a lot of people, both casual users and company owners, have become aware of its prowess and began intertwining this device with a person's daily life. Although there are cases that state that this kind of innovation has generated some negative rep, like the dependence of the World Wide Web, majority of its effects have significantly impact the way we interact with the world. With its high speed access, easy-to-carry size, and various and versatile features, it has driven a lot of companies and digital elements into modernization – especially in the realm of web design.

Normally, when one thinks about web design, the idea is confined in the screens of laptops and computer monitors; but after cellphones have been fashioned to operate like these two machines, web designers needed to figure out how to display webpages in a minimized and easy-to-read manner. There are three types of mobile web design methods designers can choose from namely:

  1. Responsive Web Design – Wherein the appearance of the website is homogenized and instantly fits the dimension of any given device and generates a constant user experience.
  2. Mobile Website – Webpages that are specifically created to couple with the device's strengths and limitations.
  3. Native App – Software that are made to compliment the phone's features, have particular operating systems, and must be downloaded through an OS store, like Google Play, in order to use it.
With these three options at the table, web designers are able to manipulate a user's online (and even offline) experience. One must remember however, that web designers are not the only ones affected by the mobile phone's evolution. Advertisers also need to adapt and change their marketing strategies when it comes to this device.

According to 2createawebsites.com, when it comes to digital advertising, mobile devices have been generating faster and better results. It can be said that because of the device's targeted audiences and software – such as gaming, recreational and social media apps – advertisers are able to inject their products in the subtlest of ways. They, however, need to follow the dimensions of the given device and focus on how the user interacts with their ads. For example, whenever I have completed a level in one of my mobile games, an ad for another game will suddenly show up. Now, although it can get pretty annoying, it is actually a smart way to get my attention. Even if I am not interested in downloading that particular app, it has received a fair amount of exposure before I have even clicked on the "x" button.

Inclined to mobile advertisements, advertisers always need to make sure that what they set out into the World Wide Web must be responsive. Personally, I do not like it when an ad is too small to read or too huge that it is completely occupying my entire screen. They just create and unsatisfying internet experience. So, if advertisers want to perfectly capture their target audience's attention, they have to incorporate the size of their ads with the available dimensions that is provided by the mobile device. This includes the photos they use, their tagline or content, and the like. By doing so, it will be easier for the internet user to appreciate the ad and at the same time, create an aesthetically pleasing page, because every element on the page compliments each other and is well-balanced. Also, it gives advertisers a chance to familiarize themselves with the newest methods of displaying their ads.

With the various devices coming and going, the pace of web designing and advertising is ever changing. However, by utilizing the different methods of presenting the webpage, designers and advertisers will be able to give their users the perfect internet experience, be it through their mobile device or computer screen. Now, if you are a web designer and/or an advertiser and are having difficulty with creating a working website or landing page, do not fret. With the available resources today, learning how to build a quality website has become easier, so feel free to give it a go.

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