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PandaDoc Reaches 5,000th Customer, Gets 'Big Player' Status

Diogo Costa, @diogocostaw

Contracts, price quotes, invoices and many other documents are ubiquitous in the routines of all companies, from the smaller ones to the richer giants. The management of all these documents can be easier with the help of PandaDoc, a leading company in this market niche, that makes everything run smoothly.

Now, the company is announcing the signing of its 5,000 paying customer. This is an important milestone, representing an increase of PandaDoc's position within the market of Sales Acceleration Technology. In addition, signs show that the company can also pinch Adobe Document Cloud's domination of the Document Cloud market, valued at $415 million per year.

Nevertheless, PandaDoc's main market is Sales Acceleration Technology – a market that sits at $16.6 billion in the United States, according to AGC Partners (this excludes CRM, valued at $14.6 billion). And, while this huge market is comprised of both traditional CRM and Sales Acceleration technologies, tracing the border between them can be though.

Mikita Mikado, CEO of PandaDoc, explains the importance of these news for the company:
"It has been a little over a year and a half since PandaDoc's first product made its debut, and I couldn't be happier with our progress. We have secured some great partnerships over the past year, and we have also significantly expanded our product offerings. I feel we are well positioned for additional growth within the massive Sales Acceleration Technology market over the next year."

Given that PandaDoc shares the market with companies such as Adobe and APTTUS, especially in the contract and proposal management segment, there is the need to innovate.

This all-in-one document automation platform that integrates with ZenDesk, Google Apps and Docs, Salesforce, Microsoft Dynamics CRM, and more. With these news, PandaDoc establishes itself in this market, reaching an important landmark on the life of any company, and craving an important position next to its direct competitors.

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