Public Access

Community storytelling.

This post was created by a member of the Public Access community. It has not been edited for accuracy or truthfulness and does not reflect the opinions of Engadget or its editors.

Editor's Picks

Image credit:

Artificial Intelligence Enters the World of Website Design

Allan Smith, @day2dayfinance

Designing a website can be a long and difficult process, especially if you have minimal experience with it. Still, among personally doing the design, hiring someone to do it, or buying a cheap pre-designed template, many people opt for the latter. Why? It's because it takes the least time and requires the least effort for a reasonable price. However, are these the only options you have?

21st-century users expect a more personalized experience from sites. It means that they're looking for easy-to-follow commands, mobile responsive layout, hyper-tailored content, and actionable e-mails—something that is hard to achieve when you use templates but is entirely possible with artificial intelligence.

What is Artificial Intelligence?

Artificial intelligence is created to replace the heavier tasks of web designing. In essence, it removes the technical challenges of people who want to be able to communicate across varied devices by using millions of different permutations and combinations of layout and design to craft something that would specifically fit you and your target customer's needs.

According to Nick Dank of UX Magazine, this move from personally making each page of a website to automated personalization can help shift the design industry and create a more object- oriented design approach. In other words, you'll be seeing more effective and more coherent web designs.

What's with the hype around AI?

It's true that replicating human intelligence is not easy; however, we've seen it happen time and time again starting from the creation of computers. Hence, the concept of letting a machine design itself does not seem entirely unfeasible. While people have yet to create an all-around fully-functioning AI like Jarvis (Ironman), they are at least successful of making AIs that could perform small tasks, like website design.

Amidst the hype around a website that builds itself, there are also services that build site by using an interaction between the AI and human to create more balanced decisions.

How will this affect web designers?

Before AI technology, web development and design tools like Photoshop and Illustrator, has left both developers and designers with very limited options. To address this issue, AI technology is envisioned to become a productivity tool that can successfully aid designers in creating innovative websites. Since automation of the web designing process leaves designers with lesser tasks, they can focus on the creative process.

AI in web design might be here to stay for a long time. Depending on a designer's approach towards this trend, he or she should do one of the following.

● Change their skillset and learn how to code. With AI designing sites, designers might need to expand their knowledge about creating a website.

● Target high-budget companies. While the automated design is cheaper and more time-friendly, it's still far from defeating the quality of a hand-tailored one; and this is something companies of luxury brands know. If you don't like jumping on the bandwagon and embrace AI, you might as well go up-market.


Perhaps, there is magic in an automated personalized site; however, not everyone has readily accepted AI yet. Only time will tell where this new chapter in web design history will lead designers.
ear iconeye icontext filevr