Advertisement

Google Ecommerce Analytics Secret: Dashboards

Alex Trinidad
Updated ·4 min read
0
google analytics, anytime, anywhere

Google Analytics is free for everyone to use; we've seen numerous screenshots of its parts used in reports to show how much traffic is accumulated within a certain period of time. Meanwhile, it's also used by many ecommerce sites as their analytics dashboard, to determine how profitable their website has become in the long run.

We've been using Analytics from Google for many years now as we rely on its tracking capabilities. Kenneth Sytian, CEO of a web design company in the Philippines, has put it simply on his blog:

Google Analytics allows you to monitor your stats so that you can determine which part of the site you are weak and which part you are strong. It also provides insights on how your online visitors reach your site and this will ultimately determine what strategies you can use to boost your online presence even more.

But, did you know that Google Analytics can do so much more than checking traffic data? Yes! Google Analytics can translate and arrange your data into meaningful subsets of data that can tremendously help your marketing and SEO campaigns!

Now, let's proceed and check out what Google Analytics has more to offer than your ordinary traffic counter!

Dashboards: What is a Dashboard?

Have you ever tinkered around your Analytics and noticed the first item on the left pane? Most of us aren't creative or we simply do not have the time to set it up. Dashboards help you to quickly glance on several aspects within your website through the help of collated data from your Google Analytics property.

Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most. Dashboards let you monitor many metrics at once, so you can quickly check the health of your accounts or see correlations between different reports. Dashboards are easy to create, customize and share.

Source: About Dashboards, Google Analytics Help

In this article, we will share the best ecommerce analytic dashboards for your Analytics account. Once you download these dashboards, you are only downloading the configuration and your information and traffic data is not shared with anyone.

Vagelis Varfis E-Commerce SEO Dashboard


Using this e-commerce SEO dashboard can help you check your SEO efforts and if it affects your ecommerce sales. With this, you can determine how much non-branded, organic traffic helps increase your sales.

By using this dashboard, you can readily show your clients the information that they need without going through the pains of digging in deeper within your account. This can help prove your point that SEO is profitable for the website and can indeed drive transactions to your way.

On this website, we have enabled ecommerce tracking a few months ago, hence the small data here. You can see how many organic visitors acquired, transactions made from organic search traffic, and even revenue gathered from all acquisition channels.

Mobile vs. Non-mobile

We cannot stress this enough: mobile device shoppers are dominating the ecommerce world. With this Mobile vs. Non-mobile transactions dashboard from Dashboard Junkie, you can now use your analytics data to compare mobile to non-mobile efforts on your site. On the other hand, you can further tweak this dashboard with segments. In this example, we enabled the Organic Traffic segment to show how organic and non-organic traffic fares in mobile and non-mobile platforms.

Sales Cockpit


Here's another gem from the Dashboard Junkies! Feel like a pilot looking over your sales soar up with this general overview of your ecommerce store in the Sales Cockpit!

If you need a quick answer to all your ecommerce statistics, this is your go-to dashboard! Now, you can quickly respond to your client's questions! Traffic sources, bestsellers, AdWords ROI; the Sales Cockpit has it!

Always remember that these amazing features are available through Google Analytics! Remember to properly set up your ecommerce tracking and data layer for accuracy! Google Analytics only reports data after the day of work, so all past data cannot be pulled out of thin air.

Other things that you can check out so you can easily use Google Analytics in your work life:

Share to us your unique GA dashboard in the comments!