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Why Do People Buy YouTube Subscribers?

Rich Drees, @RichDrees
10.06.16
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Are you a struggling singer waiting to be discovered? Are you a frustrated musician wanting to jam with others? Are you a content creator who loves producing compelling videos? Are you someone who does extraordinary things that you think are worth sharing? Do you have interesting insights on various issues that you love sharing with others? Or are you just planning to start a YouTube channel for fun?


It's easy. Just create a video of yourself, your friend, your products, or your work collection on YouTube. It's just a few forms to fill-out online, then that's it! Sounds doable right? But if you're network is small, how do you get people to watch your videos? How do you compete with other YouTube channel owners whose videos have at the very least 5 digit figures, some even reaching to at least 6? How do you make that if you are competing with so many YouTube channels out there?


Uploading videos on YouTube can be one effective way to market a product, an event, or even yourself. If you're lucky, one video can be viral and get as many as millions of views. However, garnering views on your video is one thing, but getting people to actually subscribe to your channel is another. It's two different things that are connected. The former means viewers found that specific video of yours worth-watching, while the latter means you have a following already, and they are looking for more videos from you. Between the two, I think the more important gauge of being influential is the latter.


This is just one of the reasons why YouTube channel owners that have just started are thinking of buying subscribers. Here are the other reasons.


1. It makes your channel look more popular.


If you are just starting out with your channel, you can expect low views and subscribers, even if you think you have great content to offer. This is because people have this mindset, that if a video's number of views is low, then the video must be uninteresting. Same with subscribers – if the number of subscribers is low, then it means that your reach is low, no one wants to follow you. Once people see low figures, they move on and look for a related video with higher views and a channel with higher number of subscribers. Of course, you don't want that.


One way to avoid this is by buying subscribers to make you look popular. The higher the number, the more popular you seem.


2. It helps you gain "real subscribers".


It's the "bandwagon" effect. In life, you don't get the good things easily without at least putting an effort to make things happen. Same goes for your YouTube channel. On your first few videos, you should already expect that you won't have the figures you've always wanted. This is because you are just starting and you have not gained the "influence" people are looking for.


If you start buying subscribers, it would seem that you are influential. This way, people will start viewing your videos because they see that other people are subscribing to your channel. And as you gain more and more views on your videos, you will notice that people are now interested in following your channel. Clicking that "subscribe" button will be very easy for them.


3. It's doesn't require much effort.


One quick search on Google will bring you to a number of websites encouraging you to buy YouTube subscribers to get more views. One review website mentioned that there are some which offer 10$ for about 10,000 subscribers. That's actually not bad, considering the vanity of these statistics, right?


One downside of this however, is that, Google, which is against these bots, has found a way to remove all the bots circulating online. This may not happen immediately, but this will happen eventually, no matter what.


If all you have are fake subscribers, then these will all be removed. If you decide to buy again, you will eventually realize that you are spending more than saving. Perhaps the ideas is the Social Proof you'll have will allow you to capture real people before they drop? It seems like a risky gamble.


4. It helps you promote your video to targeted audience.


Millions of people use YouTube to watch videos but of course, not all videos are relevant to them. Your video, for example, does not cater to all. There are some who will be interested, while some would think otherwise.


Of course, you want to get those who will recognize your work. This is why, buying real YouTube subscribers can actually help you. This can be done, albiet for a hefty price, with sponsored ads or content on YouTube. You want to promote your channel to a specific audience whom you think will appreciate your content. Once they actually watch your videos and feel that they are really relevant to them, they will start talking about it. They will start sharing it to their own viewers. Next thing you know, that specific community is already talking about your videos. And eventually, you will start noticing that people in the same community are following your channel, without you shelling out money.


This way, you are also creating your own community – a networking strategy.


Produce great content!


While buying YouTube sponsorships or subscribers is a great way to help succeed in marketing your product, event, simply your channel, what you should understand is that you need to have a great content or at least make an effort to make your content great, or be informative.


All these solutions are temporary. Yes, you may be able to make them believe that you are influential and you have great content because of the figures they can see when they visit your channel. If not, they will eventually realize that you are just a poser, and that your contents are not worth their time.


Plus, you also have a responsibility to your viewers. You have to make sure that they get something out of your content, or at the very least, they are entertained.


What's a nicer feeling than leaving people with something to learn after watching your video or gaining a follower because he or she really appreciates your work and is looking forward to watching more videos you will be creating in the future.

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