Video has infiltrated consumers' everyday lives from applications to advertisements to social media platforms. Sure, we all love video, it allows us to feel a deeper connection to the storyteller, whether your mom's describing the view from her hotel window on vacation or a professional is describing their personal passion for a product or service.
But what's the connection driving the increase of videos we watch each day? One answer is millennials, who yield the largest share of consumer voice and who happen to be mobile and social native. Video fits with how millennials experience the world in that its highly visual, easy to consume and it's the most personal, and experiential medium. The second, is Artificial Intelligence. A.I. is driving the industrial revolution behind the scenes by powering the curation of video content and audiences. It is also increasingly fueling the creation of the content itself.
The development and vast improvement in recent years of the power of the mobile device in general and the quality of the mobile phone cameras, has made it easy for anyone to become a photographer and/or videographer. In many instances even professionals are using mobile devices as part of their media capturing. Pair the permeation of good cell phone cameras with A.I. technology, and the combination results in the proliferation of video, everywhere.
This combination has fueled a profound shift in social media from a text centric medium to a visual centric medium. The explosive growth of Instagram, Snapchat, and Facebook, demonstrates we are living through the mass adoption of visual conversation.The poster child of the visual transformation is Facebook. Within one year, the platform has transformed from photo and text-focused posts to delivering ten billion video views a day, all with the help of AI. The video-centric approach Facebook initiated, and every social media channel has adopted, has resulted in the world's first effective long-tail video network. And this is just the beginning. Facebook continues to deploy A.I. to help consumers and businesses create rich photo and video content and fuel the visual conversation.
In 2015, Facebook launched its Moments app, an artificial intelligence-infused service that helps friends easily share photos they took together. A few months later, Moments expanded from still photos to video. The program selects a user's pictures using A.I. technology, creates a video and allows users to easily share the finished video with friends and family.
Another interesting development is happening with Twitter. Often live video content is not tagged or categorized well because people don't know what they are going to record until they start filming. Twitter is developing technology with their A.I. team that will help recognize what is happening in live video clips in real time. Imagine the power of a sophisticated recommendation system that helps filter and curate real time video content shared via Twitter based on your past activities and personal preferences. Curated, customized, real time video storytelling - amazing.
Will video consumption or proliferation ever slow down? Doubtful. With artificial intelligence making it easier to create videos, video has become the future of media and proliferated an arms race of sorts between media platforms. We can hardly imagine where it will be in a year let alone in five, but we are certain in this prediction: visual conversation and video powered by mobile computing, social media and A.I. will permeate every facet of our lives in the very near term in ways we have yet to imagine.By way of example Facebook 360 allows users to share a 360 degree view of their environments via the app. Basically, users take a panorama and make it interactive for viewers. Simply drag the imagery any direction and you are looking at a scene through the eyes of the photographer.
Taking 360 a step further virtual reality and augmented reality paired with artificial intelligence will come together to create new forms of immersive and interactive video experiences. We are confident that major social media platforms will incorporate these technologies into the video creation options they already offer and fuel mass adoption. Soon consumers and business will be able to integrate 360, VR and AR into their everyday visual conversations.
With the help of artificial intelligence, everyone has the ability to create video stories and visual conversation easily and with increasing production value. No video production experience, or any previous knowledge of video technology is required. A.I. is powering the creation of these stories by the billions, cataloguing them, curating them and distributing them across social media and beyond. Thanks to A.I. all components of creating a video story from capturing, producing and distributing have become accessible to the masses. The possibility for creativity, communication and the enhancement of our digital lives is unfolding in ways and at a pace we never imagined. As a result, our collective imagination is visually gushing into the world as people, businesses, and communities. The near term possibilities are not only plausible they are ubiquitous, they are transformative and they are at our fingertips.