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Virgin Media launches 4G plans with unlimited WhatsApp and Messenger

Gone are the unlimited tariffs, replaced with a handful of useful perks.

When Virgin Media relaunched its mobile network, the company set itself apart by offering unlimited calls, texts and data at an almost unbeatable monthly price. The only drawback was that its EE-powered service was 3G-only, meaning it couldn't reach the speeds that other providers were advertising. As the UK's big four continue to plough millions into expanding 4G coverage, Virgin Media has decided it's time to jump on the LTE bandwagon. Unlimited plans are now gone but to cushion the blow, the company is offering free messaging on WhatsApp and Facebook Messenger.

Virgin Media's plans start at £6 per month -- offering 300 minutes, unlimited texts and 300MB of data -- and rise to £25 for 5000 minutes, unlimited texts and 20GB of data. All plans include free messaging options but also offer "data rollover," allowing customers to bolt unused downloads onto next month's allocation. It's basically combining perks from FreedomPop and O2 plans into one.

The company says that if people are intent on maximising their data allowance, subscribers can jump on up to 250,000 WiFi hotspots using its dedicated WiFi app. This, of course, also includes free access to 250 stations on the London Underground.

That might not stop some people blasting through their monthly allowance, so Virgin Media is making it easy for them to change their plans. Freestyle, which includes an extra monthly "loan" amount for handsets, and SIM-only plans both come with an option to move up or down each month depending on customers' data needs.

Also, if data usage creeps over with only a few days until the end of the month, Virgin Media says it will cap charges at £2 for each day, allowing users to download to their heart's content.