Latest in Gear

Image credit: REUTERS/Manaure Quintero

Adobe, Twitter and the New York Times team up to fight digital fakes

They're working on a standard that gives credit to the original creators.
164 Shares
Share
Tweet
Share
Save

Sponsored Links

REUTERS/Manaure Quintero

Adobe, Twitter and the New York Times are tired of seeing fake media propagate, and they're teaming up to do something about it. The trio has launched a Content Authenticity Initiative that aims to create a standard for digital media attribution. Ideally, you'd know whether or not a picture or video is legitimate simply by examining the file -- you'd know if it had been manipulated.

The approach so far would include an optional Adobe system that lets both creators and publishers attach secure attribution info to whatever content they share. Producers would get credit, while everyday users would have an "attribution trail" tracing media back to its source. The current prototype sat within (what else?) Photoshop, but a standard by its nature could bring this technology to any creative app.

The Initiative won't officially start until there's a summit (potentially with more companies involved) in the "coming months." There are still questions to be answered in the meantime. How will the Initiative prevent forgeries of attribution info? Just which formats will get support? And will there be any costs for implementing this, potentially limiting it to major creative apps like Adobe's? If this is truly a universal standard, though, it may be easier to catch deepfakes and other attempts at misleading the public.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
164 Shares
Share
Tweet
Share
Save

Popular on Engadget

Opera accused of offering predatory loans through Android apps

Opera accused of offering predatory loans through Android apps

View
Huawei will use TomTom for maps now that it's cut off from Google

Huawei will use TomTom for maps now that it's cut off from Google

View
Elon Musk expects SpaceX's first crewed mission between April and June

Elon Musk expects SpaceX's first crewed mission between April and June

View
Apple unveils animated musical series from the creator of 'Bob's Burgers'

Apple unveils animated musical series from the creator of 'Bob's Burgers'

View
Facebook says glitch led to rude translation of Chinese leader's name

Facebook says glitch led to rude translation of Chinese leader's name

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr