Mat Smith

Senior Editor
Mat once failed an audition to be the Milkybar Kid: an advert creation that pushed white chocolate on gluttonous British children. Two decades later, having repressed that early rejection, he completed a three-year teaching stint in Japan with help from world-class internet and a raft of bizarre DS titles. After a few weeks back in the UK, he's recently returned to Japan, heading up our coverage of a country that's obsessed with technology -- often in very unusual ways.

Articles by Mat Smith

01.26.17
A thousand moviegoers will get their minds monitored all at once
01.26.17 in

A thousand moviegoers will get their minds monitored all at once

Movie promotion and science experiment, together at last.

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