The iPad does house a few other components you should be aware of: a volume rocker and screen position lock (which forces the device to remain in landscape or portrait mode) on the upper right hand side, a power / sleep button and headphone jack on either side of its top edge, and Apple's famous 30-pin dock connector alongside a single thin speaker on the bottom of the unit. There is nothing outwardly notable about the buttons or layout on the iPad -- if you've used an iPod touch or iPhone, you'll find yourself right at home... and that's exactly how Apple wants it.
As you probably know by now, the iPad packs Apple's custom, PA Semi-designed 1GHz A4 system-on-a-chip -- a single Cortex A8 core coupled with a PowerVR SGX GPU. RAM on the iPad hasn't been revealed, but we suspect there's 512MB (at least) inside here -- we'll know more once iFixit or someone else puts the pad under the knife. Also onboard is 802.11a/b/g/n WiFi, Bluetooth 2.1, a digital compass, an accelerometer, microphone, and ambient light sensor. The 3G model that ships at the end of the month will add UMTS / HSDPA data along with an AGPS chip. You can purchase the device in capacities of 16GB, 32GB, or 64GB. We had the 64GB version for this review.
In our testing, the A4 SOC seemed to deal with whatever we threw at it handily. From opening and rendering webpages to playing the most graphically intensive games (including scaled iPhone versions, of course), it didn't miss a beat. The photo app was particularly impressive, allowing for fast scrolling through high resolution pictures without a hiccup, and handling rotation and zooming with no resistance or hesitation. Applications themselves opened quickly -- not instantly. Of course, as many detractors have noted (Engadget included), there's no true multitasking here, so seeing a system with this much power perform admirably one app at a time wasn't a huge surprise, especially since we'd experienced the same thing on an earlier version at the January event (more on this in a moment). Still, it seems like the A4 has power to spare, and that's a good thing if the third party apps we used on the iPad were any indication of where things are headed -- more graphically intensive and packing far more functionality.
The battery -- a 25-watt-hour lithium-polymer (non-removable of course) -- held up surprisingly well in our testing. More on that in the battery section down below.
We know there's a lot of talk about reading with this type of display versus a Kindle or other E-Ink device, but we'll just be straight with you -- it didn't hurt our eyes to use this as a reading device. You're able to crank the brightness down a significant amount, but it's also just a matter of adjustment. After a few minutes we didn't see the device or the screen tech anymore -- we saw a book. We won't speculate on what prolonged use will feel like, but there is data out there that suggests the technology might not be as important as some people think it is when it comes to e-reader displays.
One piece of hardware you won't find here is a webcam, which we already mourned the lack of when we first saw the device. It's a bit of a crime that the iPad won't allow you to carry on an iChat or Skype video conversation, because holding this in your hands while talking to a friend or family member not only seems like a match made in heaven, but the total realization of one of our sci-fi fantasies. We know Apple couldn't possibly cram every component Engadget editors might have hoped for, but this one seemed like a no-brainer, and its omission has left pretty much everyone scratching their heads.
And one other item of note -- Apple chose to place the headphone jack at the top of the device. We don't know about you, but we think the idea of draping our headphone cord across the screen or snaking it around back is a tremendously bad idea. And guess what? In practice, it kind of stinks. Why the company didn't opt for putting the plug in the logical place -- say, the bottom of the iPad, or the side even -- is a mystery that will undoubtedly haunt our every waking moment.
Operating system / User interface
Besides those quirks we've come to know, love, and / or gripe about on the iPhone, the company has augmented the existing user interface with a small handful of tools. Before we talk about the overall feel of using this device, we wanted to break down those new elements:
- Pop-overs (modals): Windows which pop up and hover above the content you're interacting with, used to excellent effect within the iPod app for displaying track listings when you touch an album, or getting information on books or music to purchase in the iBookstore and iTunes. These modals have their own navigation and points of interaction separate from the main content you're working with.
- Split screens: Exactly what it sounds like. Apple is using all that big real estate to break up what would have been multiple pages on an iPhone, dividing up the content into segments of the same screen. In the mail app, that means you can look at the list of your emails while keeping a message in view, or keep your multi-page work in Keynote available to you even when editing (think how Preview handles a folder of images).
- Tap-and-hold: Now, this is present in some places on the iPhone, but Apple has really expanded its use with the iPad, offering lots of situations where a long press gets you deeper, contextual interactivity and functionality. We're big fans of this gesture on other devices (hello, Android), and it's nice to see Apple putting it to better use within the iPad's UI. We hope this trend continues throughout the company's mobile OSs.
- Contextual menus: While tap-and-hold gets you some options for context-specific menus, the iPad interface is littered with other single tap buttons that pop open those same kind of options. The shift certainly seems to be towards these transient menus as opposed to paging through screens like we're used to on the iPhone.
- Toolbar drop-downs: Apple hammered on toolbar items with previous iterations of the iPhone OS, but on the iPad, toolbars aren't just links to deeper pages -- they're self-contained menus, often with lots of levels and options for tweaking the work you're doing. They are literally all over the iPad.
- Tabs (or Cover Flow) everywhere: You know how Safari handles multiple pages? Well that behavior is used throughout the iPad to navigate through files or lists of options. In Safari, as in other apps, the content is presented as a grid, while elsewhere it's a scrollable list akin to Mobile Safari's present use (or webOS cards).
- Nearly full-sized virtual keyboards: In portrait mode, we were able to tap out some messages using our thumbs, but we mostly did single finger typing. On the other hand, the landscape keyboard is big and totally usable. In fact, we were surprised at how quickly and accurately we could bang out emails on it.
Adding difficulty to that lack of multitasking is the way the iPad handles notifications. As you know, Apple provides a method of utilizing push notifications to circumvent backgrounding an app. For instance, with AIM set to deliver push messages, you can still see what your contacts are IM'ing at you, and jump back into the app when you need to respond. That's all well and good, but Apple is still handling notifications in the same terrible, interruptive manner that it uses on the iPhone. Namely, pop-up messages that must be dismissed by the user. Imagine if you had to repeatedly click "OK" on a pop-up window which froze you out of the application you were working in every time you got an IM on your laptop, and you'll start to get the idea. Again, this isn't great on a phone, but hey -- it's a phone. On your revolutionary new computer-like device? It's extremely annoying. You can always set the notifications to just a sound and badge, but we know Android and webOS handle this more elegantly, and can't figure out why Apple won't do the same.
To put a point on the iPad's UI and the user experience: there is no question that Apple has created an engaging, simple, and surprisingly powerful platform for this device. For many of the applications -- especially some of the third party titles starting to trickle out -- the stuff people are coming up with is insanely clever, just plain cool, or both. For many consumers, it will be easy enough to accomplish much of what you would with a netbook or laptop on the iPad, and yet other experiences will extend far beyond what you would do on a typical computer. It's not a laptop replacement, and this OS can't do everything a laptop can do -- but maybe it doesn't have to.
We're not going to go super deep into all of the bundled applications, but we feel quite a few deserve special mention. There are brand new applications that are hugely important to what the iPad is and does, and we wanted to take a moment to give an overview and opinion on what we felt really stood out.
Why, you ask? Well that answer is simple and extremely complicated at the same time. Currently, there is a web standard called Flash, developed by a company named Adobe, which allows for the easy insertion of rich media into webpages. That's everything from streaming video and audio files, online gaming, to entire websites made using its broad and deep development tools. The penetration percentage for Flash on PCs around the world is something like 98 -- that's almost everyone -- and many, many sites employ the standard on their pages. When we say many, we mean most if not all of the pages you typically visit use Flash to display some of their content. The iPad browser doesn't support Flash, and won't support Flash, perhaps ever. Apple has not only turned away from what is the industry standard for rich media in webpages, but it instead is pushing a newer standard called HTML5. Apple has been very successful thus far in moving its agenda forward and bringing websites into the fold of HTML5, but we're talking maybe, say, one percent of websites on the internet. Probably way less.
So what does this mean for an end user? Well it means that when you visit a site like Hulu, HBO, NBC, Lala (which ironically, Apple just purchased), Engadget, Gizmodo, or many, many others, you will have a broken experience. That means there will be certain elements of these sites (in the case of HBO, the entire site itself) that simply won't work. Now, we're geeks. We get it. We know what's going on when a site shows the broken plugin icon, or says we need Flash. But to the wide world of "everyone" that Apple wants to sell this product to, this will result in a confusing and frustrating experience... a broken experience. That may be fine to Apple, but it isn't fine to us, and shouldn't be fine to the rest of the world. As an aside, we've been surprised other iPad reviews have not been more forthcoming in pointing this problem out -- this is not a small thing; it's is a major deficit in the iPad's browser. Now keep in mind we're not saying we love Flash and want to marry it -- in fact, we'd love to see a less CPU intensive format take its place -- but HTML5 isn't that format, at least not yet. It's important to understand that a lot of users will see the lack of Flash as a drawback, even if Apple doesn't like the standard, and even if Safari on the iPad is a brilliant experience (which it frankly is).
Calendar / Contacts
iTunes / iBookstore / App Store
Video / iPod / YouTube
YouTube makes big use of the segmented windows concept you see all over the device, giving you the option to browse other videos or even comment on what you're watching while it's playing. Of course, it also allows for YouTube HD content, which looks fairly sharp most of the time.
iPhone apps on the iPad
The iWork suite
Our columnist and friend Michael Gartenberg has a done lengthier piece for us right here that goes a bit deeper on these apps -- if you're interested to hear how they fare for a very busy man, you'll want to read it.
- Marvel: This is just a cool application, and really gets our juices flowing about what will be possible with this larger format. Excellent execution, but they need to convert the whole catalog into this format. When we can re-read the Secret Wars on our iPad, we'll be seriously happy campers.
- ABC video player: Even though it feels like a sidestep around the Flash issue, this iPad app does a perfect job of managing the network's online video assets. We can only imagine Hulu will stir things up in a similar manner.
- Netflix: It's Netflix. On the iPad. And now apparently it's headed to the iPhone and iPod touch as well.
- USA Today, The Wall Street Journal, and the New York Times: If this is printed media's last gasp, it's definitely a lungful. All three of these apps show that the big boys still have some fight in them, and while we can't abide the WSJ's zany pricing scheme, we will admit that each of these does a beautiful job of delivering the newspaper in a whole new way. Kudos, boys.
- Yahoo! Entertainment: This one was an honest surprise. We didn't expect Yahoo!'s first iPad product to be either handsome or useful... and it's both. The TV schedule and news presentation is top notch, though we're hoping they take things a little deeper in future updates. And when it comes to entertainment gossip, we won't really be satisfied till an US Weekly app appears.
- Photogene, SketchBook Pro, and Brushes: Three apps that show the iPad can and will be a content creation tool as well as a content consuming tool. We used and loved all of them, and think they show amazing potential for this platform.
- TweetDeck: Just a really, really good way to use Twitter. A lot like the desktop app. If only we could run it in the background...
It's almost impossible to believe, but during our initial tests, using the iPad pretty heavily, downloading and using lots of new apps, doing some 3D gaming, watching HD video, all the while getting email downloaded in the background, we got just about what Apple claims this device will do. In fact, it went a little better -- we managed to get 10 hours and 43 minutes of life out of the iPad before we had to plug it in again in our first run through. That's pretty crazy endurance considering what we were doing with it. Now, we were not watching HD video the whole time, or running the music player in the background while streaming Netflix movies, so we can't promise this will be the case in every situation. Still, it did a pretty amazing job of matching up to Apple's numbers, and you may color us impressed.
We're going to be doing further battery testing once some other team members get their devices, so hopefully we'll be able to report back with a more well-rounded assessment of what this thing is capable (or not capable) of.
Path one: the iPad as a computing revolution. Does the iPad evolve the personal computer in a significant way? Yeah, actually, it kind of does. Despite what you think right now, and despite the limitations Apple has put on some aspects of this device, what it says to the market is significant. The iPad is powerful, elegant, and largely unlike any computer you've ever used. You know how first generation games for a console look kind of dated when you put them against titles released after years of honing? Imagine what will be happening with something like the iPad in a year or two. This stuff is legitimately important. It's not magical, but it's a little bit revolutionary, and you have to at least give Apple that. They've pulled off a cohesive touch computing platform with very few rough edges -- and that's no small feat.
Path two: should you buy into the revolution today? The first thing that must be said -- although we've already stated it -- is that we don't think the iPad is a laptop replacement. Not yet. What that means is that if you need a laptop to work in something like Excel, Word, or countless other PC or Mac applications, you shouldn't expect the iPad to take its place. But, if you're like a lot of computer users, you don't really do much on your system except for listen to music, casually browse the web and read news sites, watch some online video, play games, and keep in touch with friends via Twitter, IM, and Facebook. If you fit that description, you might just fall in love with Apple's $499 bundle of joy -- because it does the majority of those things much better than its laptop counterparts (granted, one at a time, and, er... not online video).
So the verdict? The buyer of an iPad is one of two people, the first is someone who sees not just the present, but the potential of a product like the iPad... and believes in and is excited about that potential. This is also a person who can afford what amounts to a luxury item. The second is an individual who simply doesn't need to get that much work done, and would prefer their computing experience to be easier, faster, and simpler. Does that sound like anyone you know?
Note: Apple informed us that some of the software on our test unit was early, so there could be changes when everything goes live today. If we see any alterations of note, we'll be sure to update the review.