Huawei doesn't have the best track record when it comes to advertising. Campaigns for both its P8 and P9 phones were revealed to be at least a little dishonest, and it seems the advertising around its newest launch, the Nova 3, falls into the same category.
A 30-second advert for the phone features a couple. The man wants to take a quick selfie, but because she's hanging out at home she doesn't have any makeup on, so she's not on board. Enter the Nova 3 and its beauty AI feature, making it look like her face is fully done up. A lovely selfie ensues. Look!