Nine Inch Nails will not sell tickets online for its just-announced "Cold and Black and Infinite" theater tour this fall. Instead, NIN mastermind Trent Reznor is going old-school in an effort to beat the ticket bots: You'll have to wait in line at the venue. Each person can buy up to four tickets. Why? Let Reznor explain it to you himself:
"The promise of a world made better by computers and online connectivity has failed us in many, many ways, particularly when it comes to ticketing. Everything about the process sucks and everyone loses except the reseller. We've decided to try something different that will also likely suck, but in a different way. We're hoping many of you will be happy with the results, while some may do what they always do and bitch about it."
Before and on the day your tickets go on sale (check the source link for more details) the tickets won't be sold online. Everything will be first come, first served -- hopefully handled by a lottery system -- and you won't be allowed to line up before 8AM the day of in most cases.
"You may actually encounter other actual human beings with similar interests likely wearing black clothing during the process and potentially interact with them. The experience has the potential* to be enjoyable," Reznor writes. "Nine Inch Nails has always been about bringing people together, living life to the fullest and good times.**"
Remaining tickets will be sold at a later date, potentially online.
Reznor's idea is solid way to beat online bots and scalpers (cue the bitching), but it's little more than an inconvenience. As it stands, there's nothing stopping scalpers from standing in line to buy tickets and immediately listing them on StubHub for exorbitant prices. Chances are, you won't even recognize the slimeballs for what they are while you're outside the box office.