Samsung's Galaxy Watch Active is cute.
That's obviously not the only thing going for the company's latest workout-friendly wearable, but its relative cuteness is surprisingly important here. After all, it directly affected the components Samsung used here, not to mention the overall experience of living with the Watch Active. And at $200, it's also relatively inexpensive for a fitness-focused Samsung smartwatch.
I mention all this because cheap and charming can be a powerful combination for wearables. Just look at Fitbit and its highly rated Versa: Thanks to its blend of exercise smarts and attractive design, that wearable almost single-handedly helped the company swing into profitability. It's not hard to look at the Watch Active and think Samsung is aiming for similar success, but we'll need more time to see exactly how worth this thing is. In the meantime, though, my first day with Samsung's Galaxy Watch Active has left me with mixed impressions.
To Samsung's credit, the Watch Active is arguably the sharpest-looking wearable it has ever made. That's obviously a subjective call, and some of you probably enjoyed the big, masculine aesthetic the company embraced in earlier models. (Here's looking at you, Gear S3 Frontier.) Still, the Watch Active is cute, clean and stylish in a way Samsung's other fitness devices just aren't — it's elegant enough that it's as well-suited to a night out as it is a punishing session at the gym. Its cuteness, however, is partially a function of its small size, and that means Samsung has had to make some compromises.