Just in time for the launch of the iPhone 11 and iPhone 11 Pro, Apple is finally re-opening the doors to its flagship store on Fifth Avenue in New York City. Better known as "the cube," the iconic 77,000 square feet space has been closed for renovations since 2017, but Apple is ready to let customers back in starting this Friday. Before it opens to the public tomorrow, though, we got a sneak peak. And frankly, it doesn't just feel renovated, it feels like a completely new store, especially underground, where everything is brighter and more spacious than before.
The first changed I noticed walking down the spiral staircase is that the steps aren't glass anymore, as they were since the late Steve Jobs brought Apple Fifth Avenue to life in 2006. Instead, they're now made out of stainless steel as are the 43 stair treads that are designed to support the floating glass cylinder, which has always been the main entrance to the store. With stainless steel being such a key feature of Apple products nowadays, it's not surprising the company is finding ways to integrate the material into its stores.
But the biggest difference, is just how much brighter it is inside the actual store. The old one always felt dim, but that's no longer the case. That's all thanks to the 18 mirror-glass skylenses and 62 skylights that expand from the cube's entrance to the ceiling, which let in so much natural light, you forget you're in an underground space. Apple also added a backlit ceiling made from a white 3D fabric that mixes artificial and natural light to match sunlight tones on any given day.