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The X TV app is out now and yes, it really sucks

X TV may still be in beta but it's years behind rival streaming apps.

@cb_doge/X

X has entered the streaming wars, sort of. Owner Elon Musk announced that the X TV app — teased earlier this year — is available now for some Amazon Fire TVs, Google TVs and some LG panels.

If your TV doesn’t fit into one of those categories, don’t fret. You’re not missing anything.

The short teaser video included in the beta app announcement shows what appears to be the Google version of the app with a typical looking streaming video interface. There are rows of links to videos for the very small number of original shows on the platform like right-wing dog whistler Tucker Carlson and accounts for SpaceX and Tesla. However, the actual app (or at least the version for Amazon Fire TVs) looks nothing like the video and offers even less in terms of content.

Currently, the X TV app is just a video delivery system for the X app. You’ll need an X account to log in and it just sends you to a curated list of X videos that are already on the platform. However, what appear to be the default recommendations are truly hideous to anyone not of the same political mind as Musk.

The X TV app offers some truly horrible recommendations for videos.
Danny Gallagher

I used a burner account that wasn't following many users, and the videos the X TV app offered me on first viewing includes a Megyn Kelly video accusing Tim Walz of committing “stolen valor,” a report from right-wing social media influencer Andy Ngo and Carlson’s fawning interview with historian Darryl Cooper who performs some revisionist history by calling Winston Churchill “the chief villain of the Second World War.”

X TV's video library is reflective of its users; after years of skewing liberal, its most active userbase is now conservative fans ready for whatever red meat X dangles over them. The videos on show may entertain those users, and Musk’s fan club may fawn over finally having a streaming app on smart TVs, but even if you’re in that demo, it’s a disappointingly barebones app compared to rivals like Rumble.

So far, X's efforts to attract top-tier talent have been rocky, at best. While Khloé Kardashian announced a video podcast deal on X earlier this year, Musk bungled the launch of Don Lemon's planned show so badly that Lemon is suing him. Other participants in X's video plans include the WWE and sports commentator Jim Rome, not to mention Tucker Carlson friend and deplorable human being Tulsi Gabbard.

If for some reason you still want to try this mess out, Musk tweeted earlier today that X "will soon be available on all home TV screens." Not exactly the most detailed proclamation, but when has he ever mislead people before? So while compatible devices are limited at the moment, we're sure it'll be more widely available before long.

Update: September 4, 2024, 3:45PM ET: This story has been updated with more details on celebrities using X video as well as details on when X TV might come to more devices.