A diverse variety of companies including Epic Games, Spotify, Match Group, Tile and others have formed an alliance to pressure Apple, Google and others to change their app store rules. The Coalition for App Fairness debuted today, stating that “Apple taxes consumers and crushes innovation,” and that it will advocate “freedom of choice and fair competition across the app ecosystem.” The group plans to push for new regulations governing how app stores can be run.
Many of the members, including Epic, Spotify and Tile have already filed some sort of action against Apple or Google. Spotify has filed a complaint in the European court over high fees and Apple rules that favor its own products, while Tile has accused Apple of reducing its usability on iOS in favor of its own app, FindMy. Epic Games, meanwhile, tried to bypass the App Store altogether and found itself terminated from the store, developer tools and all.