IKEA will sell clean energy to Swedish homes

Power your lights with the help of the store you bought them from.

Sponsored Links

Jon Fingas
August 17, 2021 12:33 PM
People walk outside Europe's biggest Ikea store is pictured in Kungens Kurva, south-west of Stockholm on March 30, 2016. - Ikea founder Ingvar Kamprad, who built a global business empire with revolutionary flat-pack furniture and dallied with Nazism in his youth, turned 90 today. (Photo by JONATHAN NACKSTRAND / AFP) (Photo by JONATHAN NACKSTRAND/AFP via Getty Images)
JONATHAN NACKSTRAND/AFP via Getty Images

IKEA won't just sell you smart lights — it'll soon sell you the electricity to power those lights, provided you live in the right country. Electrek notes that IKEA has revealed plans to sell clean energy to Swedish homes through a Strömma subscription service. Pay the (as yet unmentioned) fee and you'll get certified solar- or wind-generated electricity with usage you can track through a mobile app.

The home furnishings giant didn't say whether it would expand the clean energy sales to other countries, although it hoped to let people "use and generate" renewable energy in "all our Ingka Group markets" by 2025. The company already sells solar panels.

The retailer is no stranger to eco-friendly efforts. It stopped selling non-LED lights and will soon drop non-rechargeable alkaline batteries. It's even planning to turn a Swedish city into a sustainable community. And there's little doubt this will help burnish IKEA's public image. It can address concerns about the chain's environmental impact by serving as a clean energy source.

Turn on browser notifications to receive breaking news alerts from Engadget
You can disable notifications at any time in your settings menu.
Not now

It's still a significant move, though, and we wouldn't be surprised if other larger stores followed suit. It's not just a feel-good effort that could reduce emissions — sales of excess clean energy could recoup costs and boost profits.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.
View All Comments
IKEA will sell clean energy to Swedish homes