As of today, you can buy a plant-based breakfast sandwich made with Impossible Foods’ imitation sausage at most Starbucks locations in the US. Given that Starbucks has more than 15,000 US locations and that Impossible Foods also signed a deal with Burger King earlier this week, it looks like Impossible Foods will be selling a whole lot of fake meat on a daily basis.
The Starbucks breakfast sandwich will include Impossible’s sausage, along with a cage-free fried egg and cheddar cheese, served on ciabatta bread. It’s part of Starbucks’ summer menu, which also includes two cold-brew coffee options with almond milk foam. Starbucks says these changes play into its goals to have an environmentally friendly menu and become “resource positive.”
“Starbucks’ commitment to add more plant-based ingredients to its menu is a new benchmark for large corporations,” said Patrick Brown, Impossible Foods founder and CEO.
Previously, Starbucks partnered Beyond Meat to bring a similar breakfast sandwich to customers in Canada. It’s unclear why Starbucks chose Impossible Foods for its seasonal US menu. The two companies have been in a race to claim space in the new lab-grown imitation meat market, with Impossible Foods inking deals with Disney, Kroger and Burger King and Beyond Meat joining forces with KFC, Carl’s Jr., Hardee’s and McDonald’s.