Latest in Gaming

Image credit: Crystal Dynamics

'Marvel's Avengers' hasn't turned a profit yet

Square Enix is still recouping the costs of making the game.
Igor Bonifacic, @igorbonifacic
November 25, 2020
482 Shares
Share
Tweet
Share

Sponsored Links

Marvel's Avengers
Crystal Dynamics

Square Enix has yet to earn back the money it spent on the development of Marvel’s Avengers. In its most recent earnings report, spotted by IGN, the company said its HD Games segment posted a 7 billion yen (approximately $67 million) loss for the quarter. 

Yosuke Matsuda, the president of Square Enix, attributed the downturn to a combination of poor sales and an expensive advertising campaign the company ran to promote the release of the game. “The HD Games sub-segment posted an operating loss as initial sales of Marvel’s Avengers were lower than we had expected and unable to completely offset the amortization of the game’s development costs,” he said. The executive went on to say Square Enix hopes DLC like the Kate Bishop add-on developer Crystal Dynamics announced last week will make the game profitable over the long run. 

To find out Marvel’s Avengers has been struggling isn’t too surprising. When we previewed the game ahead of its release, we didn’t come away with a strong positive impression of what it had to offer. It also highlights that live-service games are a risky proposition for publishers. Much-hyped titles like Anthem have fizzled out, and even a heavyweight like Destiny has struggled at times, leading to a split between the game’s developer and publisher. Even with a lucrative property like The Avengers, there’s no guarantee a game will find an audience that can sustain years of ongoing development.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
482 Shares
Share
Tweet
Share

Popular on Engadget

Presenting the Best of CES 2021 winners!

Presenting the Best of CES 2021 winners!

View
ICYMI: More gadget highlights from CES 2021

ICYMI: More gadget highlights from CES 2021

View
Canon made a site that lets you 'take photos' from a real satellite

Canon made a site that lets you 'take photos' from a real satellite

View
Netflix buys Gal Gadot's spy thriller 'Heart of Stone'

Netflix buys Gal Gadot's spy thriller 'Heart of Stone'

View
Ford delays some Mustang Mach-E orders over 'quality checks'

Ford delays some Mustang Mach-E orders over 'quality checks'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr