We knew coming into Photokina 2018 that Fujifilm had some big plans for the event, and the company did not disappoint with its announcements. Aside from introducing the Instax Square SQ20, Fujifilm's had two major reveals at the show: the GFX 50R and GFX 100. These are medium format mirrorless cameras, powered by system Fujifilm likes to call Super Full Frame, that come with large sensors and a hefty price tag. The GFX 50R, for starters, is essentially a successor to the GFX 50S from 2017, which was $6,500 when it launched. Inside, it's nearly identical to the 50S, sporting a 51.4-megapixel sensor, 100-12,800 ISO range a 400-shot battery capacity and a weather-sealed body.
The GFX 100 is big and expensive compared to regular cameras, but in the world of medium format photography (sensors larger than 35mm full frame), it's a positive bargain. It's also a groundbreaking camera that changes our expectations about what medium format cameras can do. Its 100-megapixel resolution challenged our own testing procedures, its in-body stabilisation is a medium format first, and its hybrid AF (thanks to a recent firmware update) is a huge step forward. The GFX 100 is not perfect, but boy, does it get close!
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