If you've been told by your doctor to monitor your blood pressure (or are just curious), the Withings Blood Pressure Monitor is a great option for iOS users. It's comfortable, easy to use, has an attractive user interface, and if you already use other Withings products you can view all your readings in one handy place, and export the data to a variety of fitness-oriented partner sites.
Having used a lot of less expensive cuffs in the past, I can't say that the Withing monitor is going to give you any more accuracy or make your BP magically go down, but it does make keeping track of your blood pressure history a snap.
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My doctor(s) love it! Showing them your blood pressure readings in graph and raw data form over the course of several months is infinitely more useful to them than the annual measurement they are usually...
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