In 2016, Nokia bought Withings, which was then renamed to Nokia Health as part of an overall strategy to re-enter the consumer market -- but that didn't quite work out as planned. The health and fitness industry is apparently a lot harder than it looks, and Nokia wanted out. As luck would have it, Withings co-founder Eric Carreel decided to buy it back, with big plans to revive the brand once more. Today, it's unveiling a new logo, a new website, a new app and, last but not least, a new product. That product would be the Steel HR Sport, which renews the company's focus on fitness.