2012SummerOlympics
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BMW opens i Store in sync with London Olympics, shows tourists their electric destiny
Technology companies have been lining up to milk the London Olympics spotlight for all it's worth. BMW isn't shy about taking its turn, but it's not looking to cash in -- directly, we mean. The automaker is instead using its just-opened i Store to showcase everything electric and hybrid for downtown visitors who aren't busy watching the cycling. Its centerpieces are unquestionably the i3 and i8, which won't even go on sale until many months after the summer games' closing ceremonies; the i3 on the floor is closer to the street model, though, and will tease EV drivers with BMW's option packs. Should that make your bank account cringe far too soon, the i Pedelec scooter and the i Wallbox charger will be hanging around as well. If you didn't book a ticket to Heathrow in time, don't panic: the i line is going on a world tour this year that starts in Rome, swings past the US and Japan, and comes full circle to London in 2013.
O2 UK offers Samsung Galaxy Note and Galaxy Y in Olympics versions, S Javelin sadly missing
Are you so enthused with the 2012 Olympics that special tablets and non-stop TV coverage won't fully scratch the itch? O2 UK is letting you flaunt your British competitive pride every time you check Twitter by selling Olympic editions of Samsung's Galaxy Note and Galaxy Y. Either comes with a choice to drape your Android gear in a Union Jack or the Team Great Britain logo. If cosmetic patriotism isn't enough, O2 is making it meaningful by contributing £1 from every sale to future athlete training along with giving a chance to win two tickets to attend the London games, a special event and even the training camp. The bundles are ready to go now, although we're slightly bummed that there isn't an extra-long S Pen to commemorate the javelin toss or pole vault.
HTC chief Peter Chou to run Olympic torch relay, invade hostile territory
The Summer Olympics in London are quickly turning into mobile-themed games: along with Samsung's official role in handling mobile payments, HTC is now stepping up with its own, if modest, contribution to the athletic get-together. CEO Peter Chou will be one of the Olympic torchbearers and carry the flame on July 6th, three weeks before the opening ceremony in Stratford. Officials say the torch run is to honor Chou's contribution to the mobile industry and the benefit he represents to Taiwan, although we can imagine that Chou wouldn't mind crashing a Samsung party with a torch in one hand and a One X in the other. He may just want to steer clear of Samsung's Mobile Pin stores while he's at it.
