301e

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  • HTC's mid-range market strategy in China continues as 4.3-inch 301e gets certified

    by 
    Steve Dent
    Steve Dent
    08.29.2013

    Lately, China's TENAA telephone certification center has been an even bigger tattletale than the FCC, and it just leaked another unannounced handset: the HTC 301e. While likely not coming to the US, the dual-SIM device is another cog in CEO Peter Chou's plan to grow its mid-range smartphone stable in China. It also has some One design touches, like the top speaker grill and two button design. Otherwise, it's scraping the bottom of the mid-range, with a 4.3-inch 480 x 800 screen, 1GHz dual-core CPUs, 512MB RAM, WCDMA 3G, 8GB of storage expandable to 64GB via microSD and a 5-megapixel camera. While that won't set anyone's hair on fire, it does show that HTC is serious about more than just flagships in China.